NUDging consumers towards enerGy Efficiency through behavioral science

nudging consumers towards energy02

The online survey is currently available in 10 languages! Click on the link to fill it in and let us know how you consume and save energy at home! Deadline is 31 of May!

Survey description
One of the first steps of the project is to profile consumers by considering a variety of psychological (e.g., self-efficacy, value priorities, attitudes, outcome expectations) and contextual variables (household size and composition, economic incentives, technologies in use). This will be accomplished through the employment of surveys – realized through online structured questionnaires or interviews – aimed at capturing consumers’ perceptions of their own behavior and their original disposition against specific interventions conceived to diminish energy consumption.

The first phase of the project thus deals with pre-pilot user profiling based on survey data and aims at collecting and statistically evaluating survey-type data on a diverse set of consumers across Europe.These surveys will be used to record and evaluate the running behaviors of the pilot participants about energy-efficiency measures and actions; analyze the reactions of end users to the various behavioral interventions and derive predictive models of their energy-related behavior; classify different groups of end users on the basis of their energy-related behavior and explore their generalizability across pilots.

The survey is used to gather information about the following aspects at household level:

  • Household characteristics, building characteristics, and level of environmental conscience.
  • Consumer behavior with respect to the energy consumption aspects
  • Their intentions and perceptions with regard to the adoption of measures that enhance the energy efficiency
  • Major obstacles to the adoption of more energy efficient behaviors.

Target audience:
This questionnaire does not have a specific target of consumers, as the NUDGE project addresses all European consumers, of any gender, age, social status, etc. For this reason, the questionnaire is written in a clear and simple way so that anyone can answer the questions reflecting on their daily habits and their awareness about energy consumption and saving

To ensure the effective outcome of this first phase, spreading awareness of the survey is not enough. Instead, a good, coordinated effort to disseminate the survey as widely as possible and ensure participation of end users is pivotal. This will be possible thanks to the contribution of the civil society. Indeed, fundamental to this research is the collaboration of the consortium’s partners Cittadinanzattiva-Active Citizenship Network with a number of civic and consumer organizations of different European countries that have shown their interest in the initiative and will collaborate in the translation and dissemination of the online questionnaire in their country. 

NUDGE poster HD

 europa nudge

For more information on the NUDGE project, please visit our webpage and the official website of the project.

For more information, please contact the project manager Manuela Amadori at This email address is being protected from spambots. You need JavaScript enabled to view it.

(Last update march 2021)

The engagement of citizens in sustainable energy. Sharing successful experiences across Europe

the engagement of citizens in sustainable energy sharing successful experiences across europe

Brussels, European Parliament – 1st February 2017

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To reduce greenhouse effect gas emission at least of the 20% compared to 1990 levels; to get the 20% of the whole energy from clean energy; to improve energetic efficiency of the 20%. Which role can play citizens to contribute to reach these EU goals in climate and energy issues in the coming years and decades?

On 30 November 2016, the European Commission presented its “Clean Energy for All” package, a set of policy initiatives and legislative proposals that aim to help the EU reach the 40% decarbonisation target by 2030.


The role of Acquirente Unico in the electricity market

Acquirente Unico (AU) was set up in order to ensure electricity supply to the customers of the captive market (d.lgs n. 79/1999).
In establishing AU, the law-makers took into account that the Italian electricity sector is characterised by vertically-integrated distribution and generation companies. Indeed, the former incumbent and municipally-owned companies are involved in both the generation and distribution business. In this situation, AEEG (the Italian electricity & gas regulator) would have been unable to determine the price of electricity on the basis of the procurement costs of distributors, who would have had no interest in minimising the costs of electricity supply.


Sustainability: Meeting the Challenges of European Citizens’ Mobility from a Civic Point of View

For the Sustainability and the New Automotive Value Chain, Active Citizenship Network participated at the International Symposium on Sustainability on 16-17 October 2014 held at the Venice International University.
Active Citizenship Network presented a research on a survey in 8 countries (Bulgaria, Italy, Lithuania, Portugal, Romania, Serbia, Slovakia, Spain)  on the following four topics: social sustainability, economical sustainability, environmental sustainability and passenger rights.

  • social sustainability: accessibility to transport, presence/absence of alternatives to private individual mobility, architectural barriers, traffic congestion, noise pollution, safety, etc.;
  • economical sustainability: transport accessibility accessed from an economic point of view, therefore addressed as an expense for the city;
  • environmental sustainability: issues relating to the environmental impact of transport and the promotion of non-polluting vehicles such as bicycles or vehicles powered by alternative fuels, as well as the promotion of new ways of driving;
  • passenger rights: non-discrimination, accuracy, timeliness, accessibility to information, solving inefficiencies and most importantly knowing one’s rights aspassenger.

Download the full presentation

The event has been advertised in the following online newspapers:, EconomiaItaliana, La NuovaVenezia, Il and

Download the clippings and press articles

Italian Consumers Organization wrote to the EU Commissioner Vera Jourovà

In occasion of the European Consumer Day of last March 16, the main Italian Consumers Organization involved in the “National Council of Consumers and Users”, consultative group at the Ministry of Economic Development, wrote to the EU Commissioner on Justice, Consumers and Gender Equality in order to recall the attention for a greater involvement of consumer associations of all the member states.

In an indirect way, Italian Consumers Organization believe that BEUC cannot represent by itself EU consumers’ point of view.

Download the official letter

An international recognition for AU and the entire Italian System

The document issued by the European Union contains recognition for both Acquirente Unico (AU) and the entire Italian system. This acknowledgment serves as an important international recognition of a legal and organizational framework that promotes the harmonious development of the energy market, in full respect of competition and consumer protection. Moreover, it must be emphasized that this document was issued subsequent to the final closing of the infringement procedure that the EU Commission moved to Italy on the founding criteria of the enhanced protection system of the electricity market, in force in our country and at the base of the activity of AU.


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