The reinforcement of Patients' rights will become effective only with the cooperation and commitment of all healthcare stakeholders in every EU country. It is thus essential to increase awareness regarding the importance of patients' rights and everyone's responsibilities in guaranteeing their respect. We believe that celebrating a European Patients' Rights Day every year in all EU Member States is greatly contributing to this goal. It is common occasion to inform, discuss and take commitments to improve patients' rights in Europe and put citizens at the center of health policy."