The EU webinar builds on the results of the first EU Project NUDGE activities and especially on the Europe-wide online survey – realized thanks to the great commitment of Cittadinanzattiva-Active Citizenship Network and its constituency – made available in 15 languages and completed by persons in 29 countries which broke fresh ground in the study of energy-related behaviour by operationalizing three theoretical models of human behaviour. The results of the survey, presented in the first NUDGE report, were used to profile energy consumers all across Europe and understand their behaviour in relation to energy efficiency and energy transition more in general.
What factors are barriers or facilitators to reduce energy consumption?
Are users’ intentions to reduce energy consumption predictable?
Can energy consumers be grouped according to a range of psychosocial factors that modulate energy-saving behaviour?
The results allowed to build a theoretical model, where specific intentions to reduce heating-related consumption and more general intentions towards energy-saving were differentiated, identify targeted interventions, primarily of the nudging type, that could leverage those determinants and achieve behavioural change and define 6 profiles of energy consumers, with distinct characteristics that facilitate the selection of (nudging type) behavioural interventions for them. Click here to know more and join the EU webinar. For more information, follow the social media channels (Twitter, Facebook, LinkedIn).