In line with its commitment to energy policies at national and European level, Cittadinanzattiva is taking part to the NUDGE project, which started in September 2020.

Overall, the   goal of the NUDGE   project’s   is   to   implement behavioural interventions for long-lasting energy efficiency behaviour changes, paving the way to the generalised use of such interventions as a worthy addition to policy making.

This will be achieved through:

  • Behavioural interventions;
  • Solid expertise in behavioural science;
  • (Mobile) user interface and policy design;
  • Synergies between different stakeholders (energy providers, co-operatives, and communities; consumer associations; and technology providers);
  • An extensive network of experts and industrial/consumer associations amplifying the potential for tangible impacts on policy making at all levels.

In its effort to improve energy efficiency, as well as to overcome the challenges resulting from the implementation of nudging techniques in the energy sector, the project has four major objectives:

  • Objective 1: Tailor the design of behavioural interventions to individual psychological and contextual variables by leveraging the data collection capabilities of digital mediation platforms and data analytics. The goal of NUDGEis to tailor the interventions, behavioural or not, to users and to seek to identify those interventions   that   could   have   the   highest behaviour-changing impact;
  • Objective 2: Execute extensive field trials (pilots)that address multiple instances of consumer behaviour, implementing different mixes of behaviour-based and traditional interventions even across participants of the same pilot;
  • Objective 3: Develop a systematic core and contextual research protocol to continuously measure the impact of the implemented behavioural interventions; and
  • Objective 4: Consolidate the findings of pilots into recommendations towards policy makers and relevant stakeholders.

The Role of Cittadinanzattiva - Active Citizenship Network
Taking into consideration the Italian situation with regard to matters concerning renewable energies and also given the EU’s position on the importance of energy efficiency, Cittadinanzattiva decided to join the NUDGE consortium as the only Italian participant.

With this project, the Italian consumer association Cittadinanzattiva confirms not only its long-term commitment to energy-related issues, but also its interest in activities designed to achieve the objectives of the 2030 Agenda.  This interest has further been underlined at the EU level by the political initiative launched in the immediate aftermath of the 2019 European elections by its EU branch, Active Citizenship Network, together with the EU umbrella consumer association ‘European Consumer Union’. This was designed to promote the inter-institutional group known as ‘SDGs for Well-being and Consumers’ Protection’, with the aim of promoting consumers’ rights and supporting the new European Commission’s priorities as defined in the ‘European Green Deal’.

Through NUDGE, Cittadinanzattiva aims to contribute to the implementation of an end-to-end approach and to achieve the adoption of behaviourally tested policy interventions at local, regional, national, and EU levels.

More specifically, the main tasks to which Cittadinanzattiva will contribute include:

  • the collection and analysis of survey-type data about a large set of consumers throughout Europe;
  • the organization of dissemination events: one stakeholder workshop, one public event at the European Parliament, one final event.

Cittadinanzattiva will carry out these activities through its European branch Active Citizenship Network.

Consortium partners:

The consortium is coordinated by the Institute for European Energy and Climate Policy Stitching (IEECP).

Communication materials

Project duration:
The project has a planned duration of 36 months, starting from September 2020 and ending in September 2023.

Funding Programme/Call:
The project NUDGE has received funding from the European Union’s Horizon 2020 Research and innovation programme under grant agreement No 957012.

H2020-LC-SC3-2018-2019-2020 - Horizon 2020

Building a Low-Carbon, Climate Resilient Future: Secure, Clean and Efficient Energy

Topic: LC-SC3-EC-4-2020

Type of action: RIA

Clippings and press articles:

THE INNOVATION PLATFORM - ISSUE 3 (Sept 2020): The role of citizens in achieving a low-carbon future

To know more about our commitment on energy policies at national and EU level, please click here

For more information, please contact the project manager Manuela Amadori at This email address is being protected from spambots. You need JavaScript enabled to view it.

The contents of this publication are the sole responsibility of Cittadinanzattiva and do not necessarily reflect the opinion of the European Union.

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The project NUDGE has received funding from the European Union’s Horizon 2020 Research and innovation programme under grant agreement No 957012.

National Media partner

canale energia

International Media partner

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(Last Updated: September 2020)

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